Search This Blog

Thursday, November 13, 2014

Happiness Is A Dish Best Served Your Way

/\
Iowa Nutty Bar at Arnolds Park = MY HAPPINESS

Happiness is such a broad term and can't be explained in 400 word blog by an 8th grader! or can it?

Lately in class, we have talked about the subject of happiness and the American dream. Now, I feel that happiness is such a broad word in this world. Us Americans use it a ton! Just look at Pharell's song called "Happy", he says the word 57 times in the song for crying out loud! So in order for me to describe a word that is over used in the world, I need to look at the world through multiple viewpoints. By multiple I do not mean all. That in itself is possible to do, but I would have to view the world through a ton of peoples eyes and describe what they find happiness in, so by the time that I would finish I would be dead. So I'm going to describe happiness through two types of people, people who make advertisements and the people who are affected by them.

Also in class, we made collages of a ton of advertisements from differing magazines. These magazines included beauty magazines, motorcycle magazines, and even MAD magazines. All of them included some sort of advertisement in them. But one common thing that was found in all of the magazines was something to do with happiness and the american dream. When your not looking for it you may not notice the fact that advertisements contain messages, however small they may be, that your brain makes connections to. This may be as small as putting smiling people in a deodorant commercial to having nudity in a motorcycle ad. 

So what are the devils behind these ads thinking when they make them? 

Well, the way ads work is that the company that wants to sell their product makes an ad and then buys a page in a magazine. The way this is supposed to work is that the ad creates revenue by raising awareness of the product, therefore covering the cost of the ad in the first place and giving the company money. So really, the ad makers goal is TO DO ANYTHING POSSIBLE TO MAKE YOU BUY YOUR PRODUCT. And you know what that includes? Selling you "happiness".

Boom. Mind. Blown.

So at this point, you've probably recovered from a seizure at the fact that they can sell you happiness, and constantly do! I guarantee you that if you look at an ad on TV, in a magazine, or at the movies that they have something in the ad that relates to happiness. Now it does vary on the level at which they sell it, however. What I mean by this is that ads may contain the words "gives you happiness", or they might simply make a connection (that your brain picks up on) of the fact that an Advil commercial may make you smile. Its that simple, and it happens all the time! Me, you, and the entire world are attacked by these small but powerful connections, all the time! And they get away with it, all the time!

So now I'll describe the average persons reaction to ad's. I believe that we, the people, are so dramatic these days that ad makers don't even have to have the happiness part in it. All they have to do is be like, "Hey! You know that blemish you have on your face? Your ugly because of it, so here's our brand new product that makes you pretty!"

And that's not even taking into account the fact that they can sell you "happiness"! Our entire lives are dominated by other peoples view points, when at the end of the day, it's our own viewpoint that is going to make a difference. Our teacher also suggested I read this publication by Ralph Waldo Emerson. My teacher summed it up pretty nicely by saying that Emerson describes the world as you are you, and I am me, so at the end of the day the only thing that matters to us is our opinion and how we see the world.

Going back to the fact that the average person in the world only worries and cares about what other people think about them, the one thing that anyone who reads Emerson's literature should take away is the fact that we are individuals, and we are singular. In our own minds, we are the ruler, and no one can tell you otherwise. And if people are telling you you look horrible in some shirt, or are ugly because of a zit, put a twist on it. Because at the end of the day, you are your own person, and you and you alone can change the world around you. You just need to put a spin on it.